Word: lowbrowed
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...Alexandria Quartet, Anthony Powell's The Music of Time series, Gide's Journals and all of C. P. Snow are apt to stir poolside suspicion. Anyone who takes his summer reading seriously must weather such risks-or else tuck his Doctor Zhivago inside Doctor No. The lowbrow in search of status will reverse the process and hide Sexus under, say, Koestler's The Act of Creation. The camouflage problem is more complicated for the compulsive careerist, who always gets "some good new books" before he leaves on vacation. But how can he bury The Speculative Significance...
Whether or not Cummings intended it to be so, his lowbrow humor is the high point of the evening's entertainment. The slapstick in the second act also cuts the play into three fragments; it is so funny that the audience has trouble readjusting to the alternately tortured and wry self-analyses of Him and Me continued in the third act. After seeing Him two or three times the connoisseur might learn to prefer Cummings' obscurer opening and closing acts to the exuberant shenanigans in the middle. At first sitting, however, the second act serves up Cummings' garish tastes...
...workingman's friend in Europe is Amsterdam-based C. & A. Brenninkmeyer Co., whose 100 stores from Wales to West Germany outfit the whole family in middlebrow fashions at lowbrow prices. The Brenninkmeyer family itself believes in tight budgets and tight lips, regarding secrecy as its greatest strength and publicity as comfort to the competition. But competitors know that "C. & A." has annual sales of some $700 million, its own private-label factories, countless real estate holdings-and one burning ambition: to break into the U.S. retail market in grand style...
...Against the American Grain, a collection of essays written over the last ten years, Macdonald argues that American standards are threatened in a new and peculiar way. In times gone by, highbrow culture was clearly distinguished from lowbrow; today the two have been blurred by what Macdonald calls "Midcult." "In Masscult," he writes, "the trick is plain: to please the crowd by any means. But Midcult has it both ways; it pretends to respect the standards of high culture while in fact it waters them down and vulgarizes them...
Playing Second Fiddle. Hearst's Herald-Examiner remains a typical Hearst-paper, with a superabundance of lowbrow features and a superficial approach to the news. But the company has invested $1,000,000 in new mechanical equipment, added some 20 reporters to the staff and expanded its business coverage. Last week Hearst headquarters announced that after the turn of the year its Los Angeles hybrid will get a new editor to replace Herbert H. Krauch, 66, a Hearst veteran of 50 years. Krauch's replacement will be John Denson, 59, who recently quit as editor...