Word: lowe
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Dates: during 1940-1949
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...season. Art Valpey claims he did nothing to bring his boys "up" for Columbia. They came up by themselves, and they will do the same thing for Yale and Army. In the meantime, they will be psychologically "down" for games like Dartmouth. Princeton, Brown, Holy Cross. And Cornell, How low they sink in comparison to Cornell's rise (it is fresh from a win over tough Navy) will decide the game. For the Crimson is able to win: if it doesn't, morale will be the cause...
Because the Red Book is an imposing volume, a kind of summing up of a First Year at Harvard, it is a burden to its sponsors, the Council. First, printing costs are temporarily high, and advertising appeal has always been low. The '49 Red Book, came out $1,000 behind; the following two books have taken a smaller beating. Publication expenses, it is true, may fall, and the Red Book can save by using Register photos--but as long as there is a deficit, the Council will have to meet...
...withheld judgment on its postwar status until all Government-owned aluminum plants were disposed of. Alcoa shrewdly did what it could to help the U.S. get rid of them. It turned over to the Government its patents on the extraction of alumina (the raw material for aluminum) from low-grade bauxite, thus making it possible for the Government to sell and lease aluminum plants to Reynolds Metals Co. and Henry Kaiser...
Five a Second. Chicago's Bell & Howell Co. (cameras) announced that it would put on sale this fall the world's most expensive still camera. Its "Foton" will take five 35-mm. pictures a second, sell for $700. Bell & Howell, which has found that "families of both low and high incomes now spend over $550" for movie equipment, hopes to sell 20,000 Fotons a year...
Airline men, who know that they must tap the middle and lower income groups if they are to survive the air travel slump, expect that Pan Am's trick will soon be adopted by other lines. Said T.W.A.'s Warren Lee Pierson: "The principle of low-cost service has been recognized by the steamships and the railroads while the airlines have stubbornly clung to a one-class service. It's time the airlines offered a choice of classes...