Word: lowe
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Dates: during 1960-1969
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...Chicago project symbolizes today's expanding effort by both government and private enterprise to reach the long-elusive goal of providing good low-cost dwellings for the nation's poor and near poor. Over the past three decades, Washington has poured some $6.5 billion into housing subsidies and urban renewal, committed at least another $13 billion as yet unspent to the same controversial programs. Yet one recent White House report estimated that 8,300,000 Americans still cannot afford a decent place to live...
...Borg-Warner has devised a bathroom-kitch-en module for use in slum rehabilitation. Both United States Gypsum and National Gypsum Co. have experimented with rehabilitation, and U.S.G. branched out earlier this year by investing $1,000,000 in a Memphis firm that aims to build large projects of low-cost new homes...
...severe shortage of carpenters, plumbers, electricians and bricklayers has led to soaring wage rates in many cities. All kinds of external pressures, from big-lot zoning to archaic building codes (which are often kept restrictive by local labor and political pressures), are making it increasingly difficult to erect low-cost housing...
Bank customers may lust after low-interest loans, hunger for high-interest savings accounts and crave credit cards, but they are not immune to more human blandishments. Recognizing this, New York's National Bank of North America (assets $1.6 billion) has begun putting its most attractive figures behind the counters. Touting some of the "beautiful reasons" to do business at its 90 branches, the bank has launched an ad campaign declaring "the end of the plain Jane bank teller...
...free public-service spots in accordance with "the needs of the community." In compliance with the FCC "fairness doctrine," broadcasters run a one-minute antismoking commercial for every three regular cigarette ads. While there have been some complaints that the stations bury the public-service pitches in off-hour, low-audience periods, it is generally true that the more sophisticated and zingier ads get the best slots...