Word: lowe
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Dates: during 1960-1969
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...medium is the message." McLuhan, the communications gadfly who wrote The Gutenberg Galaxy and Understanding Media, is the proponent of some slap-happy notions (The "jazz babies" of the 1920s caused the Depression by not caring about work). But his most fascinating idea is that television is a "cool, low-intensity" medium that projects a fuzzy image, compared with "hot" print and film. This means that the TV image demands the viewer's involvement by requiring him to complete the picture himself through his own imagination. Hence, there is no need for television to project an orderly or "linear...
...example, predicted that Joey Bishop, a "hot" nightclub comic who comes on strong, was bound to start out at a disadvantage in audience ratings when he went on the late-night air for ABC against "cool" Johnny Carson. He was right; and when Bishop decided to switch to a low-key approach, his ratings improved...
...very first pitch of the second game sent Lou Brock spinning back from the plate; two pitches later Brock popped out to short. That set the pattern. Unable to dig in against Lonborg's low, fast stuff, one after another of the Cards went down-three, then six, nine, twelve. As the tension mounted, 24 Cardinals came to bat, and not one got a hit. At last, with two out in the eighth, St. Louis' Julian Javier looped a hanging slider into leftfield for a double. Lonborg threw his hands to his face. "It was utter agony...
Although it is not yet certain that low- ering the cholesterol level in a man's blood will protect him against artery disease, heart attacks and strokes, many doctors think it may and are willing to try using drugs to prove it. The first such drug, MER/29, had to be yanked off the market because of its severe side effects. Two others, Atromid-S and Choloxin, are now approved and so far appear to be safe, but because they work through metabolic and hormonal mechanisms, many physicians are keep ing their fingers crossed. Last week a Duke University surgeon...
...small fly in this idyllic esthetic ointment. Tony Smith's income still comes primarily from the $15,000-a-year teaching job at Hunter, and his $5,000 grant from the National Council on the Arts. Despite critical raves, demand for the steel versions of his work is low. In the past 18 months, exactly three Smiths have been contracted for, bringing a total...