Word: lowe
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Dates: during 1960-1969
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...across it by bounding 5.18 points in one day to 901.95. By week's end, the index forged ahead to 905.96, for a week's gain of 8.91. That was its highest closing since May 4, 1966, and a comeback of 22% from last October's low...
...major question is not whether we avoid a downturn, but what kind of advance we are likely to have," says Raymond Saulnier, who was chairman of President Eisenhower's Council of Economic Advisers and is now a Columbia University economics professor. Because the upturn will begin with low (currently 3.6%) unemployment, "it is virtually bound to be inflationary," insists Arthur Burns, another Eisenhower CEA chairman, now chairman of the National Bureau of Economic Research...
...Board of Trade, in eight months of bitter negotiations, was not impressed by the companies' argument that massive promotion was necessary for high-volume sales, which, in turn, permit low-cost mass production and spending for research. The board's president, Douglas Jay, threatened mandatory across-the-board price reductions. Lord Cole, Chairman of Lever's parent, Unilever, vowed to fight against that possibility "by all legal means...
Extra Value. When the compromise agreement finally came, the companies lost no time getting their low-priced, low-promotion suds to the market. P. & G. slapped "Extra Value" labels on its Tide detergent, and Oxydol soap powder dutifully cut its prices by 20%. Lever followed with its Square Deal Surf, also selling for 20% less than the old stuff. Early reports had British housewives snapping up the cut-price products by the armload...
...comes off best because his stylish acting floats far above the script's witless, single-entendre standard: "Beauty is only skin-deep. How about some skin diving?" Allen provides an adroit parody of paranoia, as when he objects to going before a firing squad because he has "a low threshold of death...