Word: lowerers
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Dates: during 1930-1939
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...National Automobile Show opened in Manhattan in a blaze of color (see p. 90), with new models, lower prices, promises for a big year, with General Motors' Alfred Sloaa the U. S. No. 1 automaker...
This cheerful earful accounted for only part of Detroit's optimism. To most U. S. motormakers 1940 looked great. Some guestimated that 1940 output would jump 15% above 1939. With new cars priced a little lower than 1939's (but facing possible upward revisions), and with the public going strong for the advance models and ordering more, Detroit was sure its new four-wheel debutantes would not be left on the shelf...
...beauties ballyhoo a multitude of little things: soft front-seat edges for comfort, better insulation against road-rumble, trigger-release parking brakes, direction signals and warning signals for low gas & oil, hot motor, faulty ignition, etc. Pointing up comfort, safety, economy, new models are generally longer, lower, wider, roomier, with increased visibility and lots more chromium. Steering column gearshift relegates to the archives the old wobble-stick. Running boards are mostly optional. Air-conditioned heaters are highly favored...
Buick has added two new series to its four stand-by straight-eights, claims 70 new mechanical achievements. It is lower, bolder-curved. Down in price from $17 to $281, it sells for $895 to $2,199 (lowest price range in company's history). Standard on some models are front & rear safety direction signals...
...light of this, the Administration's action can be interpreted in two different ways. First, it is possible that Mr. Conant does not propose to carry out the intentions of the Committee of Eight, but plans permanently to hold the "middle group" at a lower level. Needless to say, this would add up to an incalculable injury to Harvard's educational facilities...