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...bags carries its own risks, since the the new fee will be painfully apparent to flyers every time they check in. "They've done something that violates what consumers will be expecting," says Derek Rucker, an assistant professor of marketing at Northwestern University's Kellogg School of Management, "The lower price gets the consumer to you, but [the baggage fee] might leave a more bitter taste in their mouth...

Author: /time Magazine | Title: New Airline Surcharge: A Bag Too Far? | 5/22/2008 | See Source »

...fitted with a movable scoop and what NASA calls "ripper tines," sharp teeth able to chew through a concrete-like permafrost a lot tougher than the powdery soil found at lower Martian latitudes. The scoop will be able to dig about 19 in. deep (.5 m), or about the depth at which NASA scientists believe the ice meets the soil. It will then transfer what it gouges out to the spacecraft itself, where the onboard science lab will examine it for organic materials, biochemical processes and other signs of life...

Author: /time Magazine | Title: The Mars Lander's To-Do List | 5/22/2008 | See Source »

...joke, "We enjoyed 47th-mover advantage." Columbia University business professor Amar Bhidé found that only 12% of growth-company founders surveyed attribute their success to an "unusual or extraordinary idea"; 88% reported that their success was due mainly to "exceptional execution of an ordinary idea." There's a lower risk in getting the details right...

Author: /time Magazine | Title: Myth of the Fearless Entrepreneur | 5/22/2008 | See Source »

...would meet with Ahmadinejad - and he has begun to point out that the real leaders of Iran are the clerics led by the Supreme Leader Ayatullah Ali Khamenei, who controls Iran's foreign policy and its nuclear program. Obama has also been explicit about the need to start with lower-level talks, a presidential summit coming only if there were progress in those negotiations. In his previous, straight-talking incarnation, McCain would have allowed Obama the modifications to his shorthand answer and debated the issue on the merits. Not this year...

Author: /time Magazine | Title: Straw-Man Diplomacy | 5/22/2008 | See Source »

...McCain, the presumptive Republican presidential nominee, no doubt believes he scored a 10 with his hard-line Cuba policy speech in Miami earlier this week. But presidential candidates, like figure skaters, are often judged on the originality of their moves -and in that regard McCain may be staring at lower marks in the crucial swing state of Florida than his campaign appreciates...

Author: /time Magazine | Title: Misreading the Cuba Vote | 5/22/2008 | See Source »

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