Word: lowering
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Dates: during 1930-1939
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...United States, non-sectarian in character, which are, as Harvard Divinity School is, integral parts of large universities. There are perhaps twenty or twenty-five more theological schools on independent foundations which profess to maintain academic standards of university level. Below these is a successions of seminaries of lower standards which resolve themselves. Finally into little more than schools of vocational guidance for students of hardly more than high-school grade...
...springs, conventional steel bodies. But while the Masters are priced at last year's levels, the Standards have been cut $10 on almost all models, putting them as much as $25 below Ford's standard line. In the past year Chevrolet sold about 100,000 of the lower-priced Standards, will push them strongly in 1935 as a good transportation value for those who do not wish to pay extra for the latest gadgets...
Plymouth this year eliminated its lower-priced line to concentrate on the longer wheelbase. It abandoned independent front wheel springing but developed a new type of spring steel and, like Ford, moved the motor forward to improve the ride. Bodies are longer, roomier and pleasantly bulbous. Refinements in the motor are claimed to have increased economy...
...decline, and dual-ratio axles or over-drives permitting slower motor speeds at high road speeds are on the rise. More powerful brakes require less foot pressure. Crankcases are ventilated, generators larger to carry the load of radios and heaters. Prices are generally unchanged but several manufacturers have added lower-priced lines of the same name...
Buick brought out a series of lower-medium-priced cars during the year, giving it four complete lines and 25 body types. The new small Buick is built on a 117-in. wheelbase, powered with a straight eight motor, and designed like the bigger models with a sharp V radiator, long narrow hood, broad fenders...