Word: lowering
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Dates: during 1930-1939
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...occasion, came to the Colonies, and we hear of the gentlemen of wealth who helped to fit out the expeditions. But it is a simple fact . . . that an overwhelming majority of those who came to the Colonies . . . belonged to what our British cousins would, even today, call 'the lower middle classes...
...Millions of years ago a huge lava flow crept across south central Idaho, moving south, filling in canyons, leveling off the countryside. When the flow ceased, the upper crust cooled and hardened, while the lower lava continued flowing. Along the buried canyons the sub-lava flood tore out everything it could carry along, leaving vacant spaces roofed over by the cold crust. As the material weathered it began to collapse. This is now taking place on Robertson's farm...
...radio has given U. S. children sophisticated musical tastes, Songwriter Caesar last winter set out to provide modern words and music for classroom songs. Irving Caesar has no dependents except his mother and a dog (see cut), but he was brought into the world on Manhattan's lower East Side with the help of a nurse from the Henry Street Settlement, and knows the hazards city life presents to the young. Deploring the fact that for generations musicians have been writing down to the young, he wrote 21 songs, for which Composer Marks did 21 tunes, which are mature...
...electric typewriter which uses 12-point Roman type and whose carriage automatically advances different spacings to allow each letter in the alphabet the width required by good type design. (Each typewriter letter is the same width.) Thus, capital W gets eight units of space, lower-case i or I only two units. The machine uses a 300-ft. paper ribbon, which runs through only once, thus keeping the copy uniform in blackness. There is also a stroke control lever which, when advanced, produces bold-face copy. With a new typewriter* and Mr. SpielVogel's aligning paper, copy...
...compete with national brands how could it do so without spending a great deal of money in national advertising? One obvious reason, however, for the move on Macy's part was that the more of its own goods Macy's could dispose of-wholesale or retail-the lower its production costs should...