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...strongest Starbucks and McDonald's types: For Starbucks, it's segment B03, the Urban Commuter Family, described as "college-educated households containing dual income couples." These folks favor golfing as their exercise of choice. The segment that visits McDonald's is type J03, the Struggling City Centers, described as "lower-income households living in city neighborhoods in the South...
...rally public support behind such beautiful, charismatic animals than, say, a new species of frog. Also, because big cats range far and wide in their habitats, if you can stake out enough land to protect them, you'll also be protecting all the smaller animals that occupy the lower rungs of the food chain. (It's called the "apex protection" strategy.) Tigers will likely always remain endangered in the Hukawng Valley, but turning the area into a well-protected reserve would safeguard one of the world's great remaining biodiversity hotspots...
Ratan Tata emphasized that the new car complies with India's emissions laws and even with Europe's much stronger Euro 4 standards. Emissions, Tata says, are "lower than a scooter's today". The company claims the car will also deliver 50 miles per gallon, or better than 20 kilometers per liter, which would make it one of India's most efficient vehicles, and vastly more efficient than the average in the U.S. Chief U.N. climate scientist Rajendra Pachauri, who shared last year's Nobel Peace Prize with Al Gore, said recently that he was "having nightmares" about...
...People's Car" will be a "safe, affordable, all weather vehicle for a family which is today traveling on a two wheeler." The entry level model is ticketed at just over $2,500 - or the equivalent of 100,000 rupees or one Lakh - a revolutionary price where the average lower middle class income is $200 a month. (For comparison's sake, in the early 1970s, Honda introduced affordable, good quality Civics at about $2,200, which adjusted for inflation would now be nearly $10,500.) It could well be one of the most important cars ever designed. (See 10 things...
...Construction, one of South Korea's largest companies, will push aggressively for closer commercial ties, for the simple reason that it makes economic sense. The North is seen by executives as a potential bulwark against Chinese competition because it offers cheap labor, access to relatively untapped natural resources, lower transportation costs, and shared culture and language. "For the South Korean economy, it's a win-win situation," says outgoing Minister of Unification Lee Jae Joung...