Word: lowes
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Dates: during 1990-1999
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When Sharon Balkowitsch sold antiques from a stall in Bismarck, N.D., she was a victim of geography. There were few buyers in her hometown of 54,000, and prices were low. She started putting her wares up for auction on eBay last year and suddenly found herself part of the global marketplace. An Art Deco ashtray she bought for $20 was bid up quickly--and sold for $290. A vase she got for $5 went to a California buyer--for $585. She even sold an old tractor online--for $2,300, to a priest from New York. Checks have been...
...eagerly competing for new ovens ubid.com and used microscopes going-going-sold.com) There are service auctions, where lawyers can underbid one another for assignments to register patents elance.com) and reverse auctions, where buyers name their own price for a ticket to Hawaii and airlines decide if they will go that low priceline.com) There are niche auctions for vintage surfboards webworldinc.com/vintage and movie memorabilia auction.newline.com) express auctions that wrap up in an hour onsale.com and auction sites where the proceeds go to charity webcharity.com...
Global auctions are the kind of ideal market Adam Smith could only have dreamed of. Sellers are, at least in theory, guaranteed a price that isn't too low: they get to sell to the highest bidder anywhere in the world. And buyers are assured the price isn't too high because they get to choose the lowest one being offered by any seller in the world. Location becomes unimportant. You're not penalized for being a seller stuck in low-traffic, low-price Bismarck or a buyer shopping in high-cost Manhattan. Auctions also minimize transaction costs ("friction...
...tough to see why 100 million customers shop at Wal-Mart every week. The nation's top retailer sells everything from sweatpants to string beans, rakes to Ritalin. It keeps its prices low, its shelves stocked and its big, wide aisles peppered with blue-smocked clerks. The company will ring up about $160 billion in domestic sales by year's end, with profits on track to top $5 billion. With that kind of scratch--and a proven knack for giving people what they want--the House That Sam Built seems a shoo-in for success in cyberspace...
Mighty America Online just signed up to help pass out the punch. Last week Wal-Mart and AOL confirmed plans to launch a co-branded, low-cost Internet service by next spring. In-store kiosks will help introduce shopping at wal-mart.com--and probably the new ISP--to the yet-untapped market strolling Wal-Mart's aisles...