Word: lowing
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Dates: during 1930-1939
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...close of the 1939 automobile year on September 30 showed: 1) profits up moderately; 2) total production of 3,587,000 units (4th best year since 1929) up 33% over 1938; 3) new car stocks not over 147,000 units-within 2% of their historic 1938 Sept. 1 low...
...beauties ballyhoo a multitude of little things: soft front-seat edges for comfort, better insulation against road-rumble, trigger-release parking brakes, direction signals and warning signals for low gas & oil, hot motor, faulty ignition, etc. Pointing up comfort, safety, economy, new models are generally longer, lower, wider, roomier, with increased visibility and lots more chromium. Steering column gearshift relegates to the archives the old wobble-stick. Running boards are mostly optional. Air-conditioned heaters are highly favored...
...headlights) for its three series: "Hydra-Matic Drive" (a fluid flywheel combined with an automatic transmission which eliminates the clutch pedal, leaves nothing for the driver's left foot to do but play with the headlight beam at night). Prices: $765 to $1,075 (Hydra-Matic, $57 extra). Low, racy, graceful, Olds has a new eight-cylinder Ninety and its Sixty & Seventy sixes...
Studebaker's low-priced Champion, Commander and President ($660 to $1,095) have lost almost all exterior fixtures except close-fitting door handles. Trim and neat, the 1940s have new hood locks, optional overdrive...
Willys, licking its chops over an impending $2,500,000 RFC loan, has slicked up its two series (Speedway and De Luxe) this year with deep-skirted front fenders, a beltline chrome strip from front to back. All by itself in the ultra-low field, Willys has dropped its prices 12% to $495 to $620. Improvements: New-type soft springs with rubber-lined clips, counterweight crankshaft, automatic carburetor...