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...truth is inconvenient. But I'm trying. I am attempting to reverse my eco-unconsciousness, if only to assuage the twitchy sensation in my cells. I have installed the low-energy lights I bought at Home Depot, even though they make my living room look like a gas-station toilet. I look for products at the grocery store with the green recycling thingy on the package and then place my purchases in reusable burlap bags. I potty-trained my kid. When I die, I plan to be placed au naturel in a shallow hole and become fertilizer for a dogwood...

Author: /time Magazine | Title: It's Inconvenient Being Green | 11/21/2007 | See Source »

Annie Schumake stands outside her one-story house in the depressed city of Richmond, Calif., just north of Oakland, and watches her electric meter slow to a crawl, stop and then begin to tick backward. Schumake's solar panel, just installed on her roof and partly financed with low-cost loans from the city, is supplying free power and more. The panel was put in by a team of local workers trained by area nonprofit groups that prepare unemployed Richmondites for jobs in the burgeoning green building field. "I'm happy because I'm saving money," says Schumake...

Author: /time Magazine | Title: Bring Eco-Power to the People | 11/21/2007 | See Source »

...environmental movement, embracing Jones' message means recasting global warming not just as an existential threat but as an enormous economic opportunity. It's a narrative that is particularly resonant with low-income workers who are likely to bear the short-term economic burden of cutting carbon only if they believe there will be a personal payoff for them in the long run. Says Jones: "They need to see green in their pockets...

Author: /time Magazine | Title: Bring Eco-Power to the People | 11/21/2007 | See Source »

...marketer, tasting about 3,000 wines a year, before starting Vine Connections with wine partner Nick Ramkowsky and importing what has become a 12-brand sake portfolio, which accounts for about 30% of the company's sales. Lehrman says that sake's lack of tannin structure and its low acidity compared with wine make it a drink that's hard not to like. "Our role is part evangelist and part educator," he says. He educates restaurants and retailers on sake's finer points, which, he says, can be approached through a lens of wine knowledge. "The kind of wine...

Author: /time Magazine | Title: Divine Import | 11/21/2007 | See Source »

...OPEC summit in Riyadh in mid-November to say they could up production at any time. But that raises the pesky question of why they don't. So far, the answer from OPEC leaders has been that high prices are the fault of speculators and the falling dollar, not low production. They're not just blowing smoke. Lynn Westfall, chief economist of refiner Tesoro Corp., says there's more than enough oil for sale right now. The price pressure, he explains, "is coming from financial participants in futures markets...

Author: /time Magazine | Title: Peak Possibilities | 11/21/2007 | See Source »

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