Word: lowness
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...Rather, they see themselves as leveraging their experience at building brands. "That's what our core strength is," says Munn, who spent most of his career working for consumer-products giant Unilever. "We're an idea-generating powerhouse." Munn says agencies can find success developing and promoting "high-concept, low-tech" products "where the role of the brand is a very, very important part of the overall offer." Agencies typically enlist partners to handle manufacturing, distribution and, sometimes, financing. To launch the Ila Dusk, for example, Zag teamed with Locca Tech, a U.K. security-products company. In some cases, agencies...
...says it's going to vet each one before it appears. Whether this is just a speed bump for a company that's growing dizzyingly fast or a huge infrastructural problem is unclear. Reports peg Zynga's revenue at $100 million a year, which the company says is low. If you assume similar economies for Zynga as for Playfish, says Atul Bagga, an analyst with Think Equity, "Zynga could be four times bigger on a run-rate basis...
...cash and jobs, usually as part of local militias fighting their former al-Qaeda allies. Building on that example, General Stanley McChrystal, the U.S. commander of international forces in Afghanistan, wrote in his recent assessment of the Afghan war that NATO "must identify opportunities to reintegrate former mid- to low-level insurgent fighters into normal society by offering them a way out." Lieut. General Graeme Lamb, a former head of Britain's special forces who was asked by McChrystal to head the program, which was announced in September, says insurgents need to be offered security, vocational training, jobs and amnesty...
Both Afghan and Western officials have embraced the new terminology: they seek reintegration for low-level Taliban members who are assumed to be fighting for money or personal grievances, and reconciliation for Taliban leaders who are motivated by ideology. The plan, according to U.S. officials, will be undertaken in concert with the Afghan government. "We think that reintegration, if done right, if done by Afghan leaders and people, helps to create conditions for broader-scale reconciliation," says a U.S. diplomat...
...aspirations of our people is formed." Such a denunciation was to be expected. But even those who back the plan worry that Karzai's corruption-riddled government is so detested that money and jobs will not be enough, on their own, to woo fighters to switch sides. "Paying the low-level [Taliban] may work temporarily, but it won't solve the main problems," says Ishaq Nizami, the former head of the TV and Radio Directorate under the Taliban regime. "There is so much corruption and no laws. In many areas the Taliban have been able to bring security and justice...