Word: lowney
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Dates: during 1960-1969
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JEREMIAH J. LOWNEY...
Cranking up a $7,000,000 plant in Smiths Falls, Ont., to serve the Canadian market, Hershey took a look at the entrenched competition-Fry-Cadbury, Neilson, Rowntree and Lowney-and hired Manhattan's BBDO to create a Canada-wide Hershey campaign. Did Canadian advertising mean a weather change in the U.S.? "When, as and if we think we need advertising here at home," said a Hershey man archly, "we'll turn...