Word: lows
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Dates: during 1950-1959
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Prices were up not only because of the big consumer demand but because livestock producers were sending fewer cattle to market. Shipments of beef cattle to the nation's dozen major stockyards last week ran 13% below last year. Output was low because the long drought in the Southwest had helped cut cattle population by almost 3,000,000 head since January...
...real drop of the middle-priced car has been brought about by Detroit itself. Until the 19403, the low-priced three-Ford, Chevrolet and Plymouth -manufactured cheap, compact cars meant chiefly for transportation. As demand grew for wider and longer cars with more room and comfort, Detroit changed the once small cars into big ones. From 1938 to date, Chevrolet has grown two feet overall; Ford has grown four feet since 1928. Both are now bigger than the Pontiac, Packard or Oldsmobile of ten years...
...difference in quality and comfort between low-priced and high-priced cars narrowed. Cheaper cars picked up more horsepower (Chevrolet offers 280 h.p. today, about the same as the 1955 Cadillac). Once major mechanical improvements were the exclusive property of more expensive autos, e.g., Oldsmobile's automatic shift; now lower-priced models have all of them. Among the lower-priced cars, it is the highest-priced models that are doing best. Ford sales are down, but its Thunderbird and Fairlane are selling best-to many people who a few years ago would have bought a middle-priced car. Sales...
...strongly held ideas about advertising. A onetime speechwriter for the New York World's Fair, he began his advertising career with the old William Weintraub agency, became a vice president of Grey Advertising in 1945. There, while working on the account of Ohrbach's, a low-priced Manhattan and Los Angeles department store, he stressed sophistication instead of price with the eyecatching illustration and a minimum of copy that later became his trademark, e.g., Ohrbach's recent cat ad (TIME, March 17). But Bill Bernbach found his style crimped by conventional ad concepts. He left Grey...
Business Booster McCormack had other bait, such as low Irish wages (average: $21 for a 48-hour week), low power rates (1 per kw-h). low living costs (50? for round steak, 24? for a shot of fine Irish whisky), and the idea that the U.S. manufacturer in Ireland will be able to sell his goods tariff-free to the future European free-trade area, which Ireland intends to join. The free-trade area should prove particularly attractive to businessmen who set up plants in the 200-acre customs-free zone around Shannon Airport in County Clare...