Word: lows
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Dates: during 1960-1969
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Advisors are interested in PRL largely out of curiosity. Many say it's a fantastic game, though most also contend that the figures are in some vague way useful for advisory purposes. One freshman advisor said he would dissuade a student with an unusually low PRL from a taking a fifth course...
Keeping the Coop a profitable business, while at the same time offering both low prices and a rebate is getting harder and harder each year. The rebate rates for 1968-69 were cut slightly. "Nobody wants to cut them," says Brown. "But we can't pay what we don't earn. As they say, you can't get blood out of a turnip...
...years ago), expenses have risen at a faster rate. Marginality has finally caught up with the Coop. For years the Coop had endeavored to give in a sense a double discount. Besides the patronage refund, the Coop has always made a point of pricing as low as or lower than its competition. In fact, the Coop was founded in 1882 for the very purpose of giving undergraduates a store in the Square that priced below the monopoly prices of the other merchants. "We make every effort to price as low as anybody we regard as our immediate competition (Jordan Marsh...
...arrival of the discount house in the last ten years has really put us in a squeeze." Brown admits. "We have always tried to price as low as anyone, but now that low is relatively much lower than before. In order to get a dividend, the Coop must cut corners wherever it can. The rebate has to come from somewhere if it doesn't come from higher prices. You can't have a superlative store and fixturing. $5-an-hour sales people, maintain discount prices, provide a lot of service in the form of special orders and still expect...
UNLIKE most college cooperatives, the Coop pays a rebate on every item in the store from drugs to texts to cigarettes. The mark-up on cigarettes and records is so low that after the Coop pays a rebate on them, it ends up at times losing money. The Yale Co-op for instance, only offers a rebate on those items with a high mark-up. The Coop's policy has always been to pay its members a dividend on every item they purchase...