Word: loyalism
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...also possible that NASCAR'S gourmet makeover could be turning off once-loyal fans. NASCAR observers like Mark Yost, author of The 200 MPH Billboard: The Inside Story of How Big Money Changed NASCAR, due out in August from Motorbooks International, says the presence of wine is just another sign that the already marginalized core beer drinking NASCAR fan has now been completely priced out of the sport. "NASCAR has 75 million fans and that's a lot, but those fans aren't what's driving the corporate army into the sport," he explains. "There's so much business...
...That's precisely why Aussie Vineyards chose NASCAR as a way to break into the highly competitive U.S. wine market. With an Aussie Vineyards car and Australian driver Marcos Ambrose, the company wanted to leverage a fan base known for being fiercely brand loyal. NASCAR gave them access to large volume retailers and distributors that they were able to network with in corporate entertaining suites at tracks all over the country. The strategy paid off late last year when Aussie wines secured valuable shelf space in Kroger Company stores and a few other chains. "By exposing ourselves to the distributors...
...fact, Vietnam's clash of Buddhist leaders reflects the country's new religious reality in which ordinary worshipers are enjoying unprecedented freedom. Still, even a hint of political activism is snuffed out. "As long as you play by the rules and are loyal to the regime, they'll leave you alone," says Carl Thayer, a professor and Vietnam expert at Australia's Defence Academy. And if religious leaders focus on fighting each other, the regime must be even more pleased...
...interests, ranging from offering protection to taking revenge, from committing crimes to firing rockets at Israel. (Much of the recent violence in Gaza was clan-related.) Whatever their motives, says Nicholas Pelham, Senior Middle East Analyst with the International Crisis Group, "there are too many forces that are loyal to a faction or a family and not the Palestinian Authority...
...made us rethink some important idea we’ve thought all along,” says Jayne Professor of Government and Professor of African and African-American Studies Jennifer L. Hochschild.Take the commonly held belief that blacks tend to vote black.“Blacks are the most loyal of all Democratic party constituents,” says Abigail Thernstrom, senior fellow at the Manhattan Institute for Public Policy and Research. “If there’s a black Democratic candidate, they are overwhelmingly likely to vote for him or her.”By analyzing midterm...