Word: loyality
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...regulatory legislation in 1998, the company spent a reported $100 million successfully fighting it. But since then, Philip Morris has had a crucial realization. With 50% of the U.S. tobacco market already safely in the company's pocket - and more than 50% of 18- to 25-year-old smokers loyal to its top brand, Marlboro - restrictive legislation will effectively lock in its market dominance, preventing any competitors from taking a bite out of Philip Morris' very lucrative business. (See vintage cigarette propaganda...
...theory, top-flight European soccer, with its loyal fan base and long-term contracts, should be shielded from the worst of the recession. Indeed, attendance across the big five European leagues - England, France, Germany, Italy and Spain - rose 2% in the season just finished. And German and English clubs will all enjoy new and improved broadcast deals in the coming two seasons. But that's not to say the downturn doesn't throw up stiff opposition. "Beyond that very affluent, élite core," says Chadwick, "the mood of austerity is still very, very strong...
When former University President Lawrence H. Summers formally announced his resignation in 2006, several of his most loyal alumni supporters voiced their displeasure at his ouster with the largely symbolic threat of withholding all future donations.James B. Davis ’75 called it a “disgrace.”“So be it,” Richard A. Holt ’64 penned in an unpublished letter to The Crimson in 2006. “Henceforth, when the alumni fund solicitors call, I shall not donate so much as a penny to this shallow...
...student was left unharmed, the e-mail said. The student has stated that his alleged attacker was wearing a bandana, but could provide no further description, according to the e-mail. An individual was briefly detained for the crime Monday night, according to HUPD spokesperson Steven G. Catalano. Loyal B. Egan ’12 said he observed a handcuffed man sitting outside Quincy House surrounded by police around midnight Monday night. There were about four police cruisers and a police van parked on Plympton Street and Mass. Ave., according to Egan. He also observed a college-aged man entering...
...dynamic cultural mash-up that occurred in Italy before each town's dishes were calcified into classics. While every highway Olive Garden and Chili's hinders that dynamism, local cuisine is not gone yet. "There is no national hot-dog chain," says Stern. "That's because people are so loyal to the hot dog with which they grew up." So maybe we're not quite Europe. That doesn't mean we don't care about our food...