Word: lp
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Dates: during 1960-1969
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...rhymes with vogue) produced the bing-bong theme that for years preceded all CBS-TV color shows and the clarion call that heralds Westinghouse television commercials. The most spectacular application of the Moog to date is Composer Walter Carlos' electronic "orchestration" of ten Bach compositions for a Columbia LP called Switched-On Bach. The album has sold nearly 150,000 copies in four months, which makes it the hottest classical LP since Van Cliburn's 1958 version of Tchaikovsky's First Piano Concerto. The album's widespread appeal bears out what Composer John Eaton says...
...selling all over town, like, three times more than ever before. And now there are lots of different groups in the racks, and so on. But the dreaded locust swarms of ill fortune will soon be seen darkening rock's horizons when the record companies jack up their lp prices to four and five dollars later in the next month. Slightly longer then a year ago records went for $2.40 apiece. Who's going to buy them when they cost twice as much? The people who have twice as much money--the guys who are twice...
Have you seen the big full page rock lp ads in all the press recently, I ask you. Have you seen them? Haven't you. They are there because the companies ar getting ready for the blitz. And who gets blitzed when the companies blitz? Not the stores: they just tack it onto the tag. The guy who pays gets blitzed. And who pays? The consumer pays...
...bread and butter," as Alexander Schneider put it, was the complete cycle of Beethoven's 16 quartets and the Grosse Fuge, which it performed almost every year. It also recorded the cycle three times-once in the 78-r.p.m. era, a second time in the early days of LP and a third for stereo. Haydn, Schubert and Brahms were staples as well, and moderns like Bartok, Milhaud and Hindemith were regularly included. To everything they played, the foursome brought a Toscanini-like elegance of outline within which the music pulsed with expressive passion. Says Violist Walter Trampler, their "fifth...
...works into clearer focus by editing his scores and clarifying their historic and esthetic background. Today's performers, heirs to the Baroque revival of recent decades, have a better sense of 18th century style, and instinctively reject the romantic excesses of the past. The advent of the LP has created a vast new audience for Bach, as it has for other composers; but Bach is a special beneficiary because his many intimate, complex compositions generally sound better in the home than in a large concert hall. In 1949, there were 15 Bach albums on the market; today there...