Word: ltd
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Dates: during 1940-1949
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...functioning as Lever Brothers & Unilever Ltd. (with a British-controlled twin in The Netherlands, Lever Brothers & Unilever N.V.), this private empire is a prime bulwark of Britain's reconstruction economy. As it waxes or wanes, so will much of the economic life of the Empire grow stronger or weaker. Through more than 400 subsidiaries operating more than 800 factories in 37 countries (notable exception: Soviet Russia), Unilever dominates the world's soap and margarine businesses. It also sells ice cream, baby food, rubber, cocoa, salad oil, lye, paper, candles, copra, perfume, toothpaste, vitamins, fish, silks, cattle cake, fertilizer...
...then things were further complicated in 1927, after the empire collided with Europe's powerful trust, the Margarine Union. The collision evolved into a merger. Out of the merger came two new companies, Lever Bros. & Unilever Ltd., with headquarters in London, and Lever Bros. & Unilever N.V.,* with headquarters in Rotterdam. "Limited" controls subsidiaries within the British Empire, "N.V." those outside-including...
Governor of the board is William Hulme Lever, son of the founder and second Viscount Leverhulme, now 58. As his father did, he still owns the largest single block of stock in Unilever Ltd., enough to give him a working control of the company. Unlike his father, he has shown little flair for selling. Most of Unilever's plans are concocted by Geoffrey Heyworth, the stocky, handsome chairman of the board. A onetime Rugby player, he came to Lever at 18, has climbed to the top chiefly because of his rare organizational talent which has kept the empire running...
Canada's International Nickel Co. Ltd., and its subsidiaries own 90% of the world's nickel ore; they supply 90% of U.S. nickel needs. Come good times or bad, the price of nickel, 35? a pound, has not changed in 18 years. In the same period even monopolistic Alcoa dropped the price of aluminum from 24? to 14?. Last week the U.S.' Government, despite pressure from the Canadian Government, finally took note of this...
...competitive in 1902, when Steelman Charles Schwab arranged a merger between Canadian companies with plenty of nickel ore and U.S. companies with the chemical process for separating nickel from copper. Holdings of the combine ($135,000,000 worth of mines, smelting and refining) were consolidated under Inco, Ltd. in 1928. Inco's sales last year...