Word: ltd
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Dates: during 1950-1959
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...distinction" and ''the thinking man," U.S. TViewers last week could add a brand-new advertising character: "the Massey-Ferguson kind of a man." As the first farm-equipment manufacturer to launch a network TV campaign, Toronto's Massey-Ferguson Ltd.. the world's largest maker of tractors and self-propelled combines, described their man as "a special kind of man; he's a doer, not a talker. He's a get-up-early, keep-'em-rolling kind...
...shut down several U.S. plants, slashed prices of the company's products below cost to clear out inventories, get cash in the till quickly. He streamlined the company by merging the Ferguson and Massey-Harris distribution systems, which often competed with each other, into the new Massey-Ferguson Ltd. He put in tight inventory controls, raised salaries and bonuses of salesmen and branch managers to give them more incentive, brought in a crack young management team to push sales...
Summoning up remembrance of gay things past, officials of the mellow (founded in 1768) London publishing firm of John Murray, Ltd., unlocked for a TIME reporter a keepsake secured from a best-selling client of long ago, the amorous, glamorous 19th century poet George Gordon, Lord Byron. Inside a musty tin box were dozens of tiny parchment packages, each inscribed with the name and date of a comely comrade, each containing a specimen of the lady's locks. Handsomest of the hairlooms was a lustrous, 2½ ft. pony tail, still scented with the aroma of pomade, which...
...Defense and Civilian Mobilization ruled that the U.S. must accept B.L.H.'s lowest domestic bid of $1,757,210 for two hydraulic turbines for the Greers Ferry Dam in Arkansas, chuck out the much lower bid of $1,450,700 by Britain's English Electric Co.. Ltd. Hearing the news, the British Foreign Office loudly protested, complained that it had obviously been "a waste of time" for English Electric to bid on the job in the first place. The British press joined in with an attack on U.S. trade policies...
More Power. Some of the show's best buys and fanciest eye-catchers came from Europe. Britain's Silhouette Marine, Ltd. exhibited the smallest cruising sailboat, the 17-ft. Silhouette Mark II, which sleeps two in an enclosed cabin. Price: $1,987. The French, taking part in the show for the first time, displayed sailboats ranging from the 13½-ft. Vaurien at $495 to the 18-ft. Corsaire at $1,975. West Germany also made its first invasion, enticed the outboard set with the 19-ft. Graves Hummel cruiser. It sleeps five, weighs only 620 lbs., speeds...