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...Cokes." The other Beatles-Guitarists Paul McCartney, 21, and George Harrison, 20, and 23-year-old Drummer Ringo Starr (who wears four rings on his fingers)-are also keeping their heads. "We're not interested in living it up," says Ringo. "All our money goes into Beatles, Ltd., and we take only enough out for clothes and a few ciggies...
...Language of Money. The newly aroused British could teach even the hardselling U.S. trader a trick or two. One steel-products maker, Brockhouse Trading Facilities, found that its export manager, Reg Parkes, had been an R.A.F. pilot, bought him a small plane for calling on Continental customers. Wilkinson Sword Ltd., the blademaker, now treats the British market simply as part of Europe, and salesmen travel to Milan or Hamburg as casually as to Glasgow...
...last some modern contractors are going to clean up after Lawrence & Co. In Riyadh next week, government representatives from Jordan, Syria and Saudi Arabia will sign a $28 million contract with a British consortium-Alderton Construction Co., Ltd. and Martin Cowley, Ltd.-to renovate the German-designed railroad. A team of 200 engineers, working from air-conditioned railway cars, will direct an army of Arab laborers as they rebuild 55 stations and 1,900 bridges and culverts, lay 750,000 ties and 23,000 tons of rails at a planned rate of one mile...
Merchants are not the only stamp handlers. Some 3,000 companies now use stamps as employee-incentive awards. Crush International Ltd., a soft-drink outfit, gave 1,000,000 stamps to the winner of a sales contest. Electric Storage Battery gives ten stamps for each dollar it saves as the result of an employee's suggestion; it received 589 suggestions in three months, and passes out 3,000,000 stamps a year. A patent-medicine producer called Isodine is surveying the frequency of colds among factory workers by sending 200 stamps a week to plant nurses who report...
Died. Sir Frederic Collins Hooper, 71, managing director since 1948 of Britain's Schweppes Ltd. (quinine water, Bitter Lemon), a bubbly Londoner who left a successful chain store busi ness to put some fizz in the 169-year-old mixer maker, quintupled Schweppes's output and profit with snob appeal advertising featuring Commander Whitehead among the Yanks and veddy British "Schweppigrams" at home;* of a probable heart attack; in London...