Word: lubalin
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Dates: during 1963-1963
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...leaven its heavy political diet, the New Leader has enlarged its critical departments. And thanks to a sprucing-up by Designer Herb Lubalin, who overhauled McCall's and the Saturday Evening Post for fat fees but remade the New Leader for nothing, it now boasts eye-catching black-and-white covers and line drawings that few of its rivals can match...
Truth, Not Profit. Lubalin is not the only one who has donated his talent to the New Leader. Following the maxim of the late executive editor Samuel M. ("Sol") Levitas, "Don't expect to profit from the truth," Kolatch tries to pay younger contributors $25 to $50 an article, but he can still count on snagging the likes of exiled Spanish Philosopher Salvador de Madariaga, Economist Adolf A. Berle and Theologian Reinhold Niebuhr for nothing...
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