Word: lube
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Dates: during 1970-1979
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...launched General Leasing Co., later abridged to Gelco. It grew big because Grossman had a further idea: don't just lease vehicles but also manage them, keep computer records on when each one needs a lube job or a tire change, when to trade it in for the best price. Companies tripped all over themselves to buy his service; it eliminated one more management migraine. He admits: "There is nothing we do that any one of our clients cannot do. But they cannot do it as inexpensively as we because we aim all of our services at a large...
...functional presence of actors, the cars are the true heroes. Romantic interludes are represented by automobiles pulling up alongside each other at midnight on a long stretch of highway. Car crashes must do double duty: they serve as both spectacle and comic relief. This film, as mechanical as a lube job, gives the distinct impression that it could have done without characters completely. A good thing that people are still required to get cars started and keep them on the road. Otherwise, Rolls-Royce and Ferrari would have been battling for billing above the title...
...Groove Tube's version of the perennial Cheez-Whiz with what-have-you creation of the Kraft TV Kitchen commercials makes the food preparation demonstration into a culinary slapstick. When the frantic hands of an unseen cook have finished rubbing Kramp Easy-Lube Shortening into a bowl of apples and mashed potatoes, and when the finished casserole has been brought forth from the oven, the unruffled, marshmallow-toned announcer proclaims the creation of a Kramp first, "Fourth of July Heritage Loaf," appropriately garnished with "a min-i-a-chure American Flag...
...curtailed by external pressure, are what Fat City is about. In a series of sharply-etched vignettes, Gardner captures not only the spirit of his characters but the atmosphere stifling them: the turgid California sun beating down on the backs of sweating laborers, greasy blackness pervading a gas station lube room, ammonia and blood coating the floors of locker room and arena...