Word: lube
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Dates: during 2000-2009
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...advertiser to hit specific audiences." Curry is betting that podcasting will deliver new ways of selling--allowing advertisers to go beyond product placement and permeate the content. "The show could actually be the advertisement," he says. "Dawn and Drew not just talking about Durex products you know, condoms and lube but actually demonstrating them on their show." So much for the idea of raw, independent content. Curry doesn't seem to have any qualms about blurring ads with content...
...cartoons or his children's books, Geisel had the great salesman's gift for distilling an idea, making it glamorous and amusing - selling without shouting. Recognizing this, Standard Oil put him on other products, such as the auto additive Esso-lube. A Seussian creature would lurk on a car hood: Beware the "Moto-raspus"! Battle the "Karbo-nockus"! (Standard's oil to the rescue.) In a nod to dad, he also worked for Schaefer Beer; one cartoon had a stuffed moose head that comes to enthusiastic life when a waiter walks by with a bottle of Schaefer Bock Beer...
...joys and sheer, surrealist fun of reading to pre-schoolers. Also, the Hollywood producer who wanted to work with Geisel was his old Private SNAFU friend Chuck Jones. They were kindred spirits: Chuck used fake-Latin names for his Road Runner and Coyote, as Ted had for his Esso-lube beasties. The cute, round-faced Jones even looked like some of the more benign Seuss creatures...
Herbert Demel wistfully recalls his first car--a slate-gray Alfa Sud that got him obsessed with engines and racing. His parents tried to break the spell by dispatching him to a race track outside Vienna to do lube jobs for three months. The move backfired. "I loved it," says Demel, 48. Today he doesn't just mess around with cars. He's about to transform how they are made...
...same time, companies can use voice applications to reach out to consumers. Tellme and Shoptalk are helping Jiffy Lube send automated phone alerts to customers when it's time for an oil change, and CNet Auctions is working with NotifyMe Networks to call users if their online bid has been trumped--and let them raise it without firing up a modem...