Word: lubetkin
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Dates: during 1980-1989
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Oshman's Chief Executive Alvin Lubetkin says he is convinced that there is still a market for the exotic fare that made A&F celebrated. The Dallas store has already stocked up with a $350 rhinoceros-shaped leather hassock, $300 pipes made from bruyère roots and $40,000 elephant guns inlaid with gold and platinum. A discriminating car collector can pick up a new version of the famed Abercrombie Runabout sports convertible for $20,775. If any buyer cares, the car gets a surprising 25 m.p.g. on the highway...
...upper-crust products beyond sports goods into general clothing. The new A&F will try to be both trendy and traditional, but stick to sporting goods, sportswear and glamorous gifts. It will carry a full line of jogging togs and roller skates in addition to the elephant guns. Says Lubetkin: "We're going to make A&F the store for the active and adventurous person." He sees it as the kind of place in which Teddy Roosevelt would have shopped...