Word: luca
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...business to W.R. Grace of the U.S. In 1979, however, Pietro bought back a majority stake, this time on his own, and started the company on a rapid expansion course. By 1993, when he died, Barilla produced 35% of the pasta sold in Italy. Now his three sons--Guido, Luca and Paolo--and their sister Emanuela are pushing aggressively into international markets, especially in the U.S., where Guido, 44, attended Boston College...
Sardinians in general, it turns out, have a special propensity for living long. According to research conducted by Sardinian molecular biologist Luca Deiana, the island has the world's highest documented percentage of people who have passed the century threshold--although the same claim has been made about the Japanese island of Okinawa. Of 1.6 million Sardinians, at least 220 have reached 100, twice the typical ratio. Five of the world's 40 oldest people live on the island, and until the January death of Antonio Todde at 112, Sardinia boasted the oldest of them...
...going where it is supposed to go? "There's an immediacy to supporting a straightforward cause that can make people feel good," says Erika Ineson, a fund-raising consultant based in New York City. It can also be contagious, a sort of cyberversion of Pay It Forward. Robin De Luca, a single mother, sent a donation to savekaryn.com because she "thought it was hilarious." In October she launched her site, sexysinglestrugglingmomneedsyou.com to help finance her fight against hepatitis C. Her tally so far: $117. --By Harriet Barovick
Logitech has 50 products on the drawing board for next year. Beyond the usual PC gizmos, De Luca is betting on a new line of peripherals for game consoles, mobile phones, PDAs and TV set-top boxes. A cloth PDA case that unfolds into a keyboard made its debut earlier this year, and the latest offering is a pen that captures handwritten notes in digital form. The global market for such devices--what De Luca calls "the last inch between human fingers and the digital world"--is about $8 billion, enough to let Logitech grow rapidly over the next five...
...what about that pink do? To motivate the troops, De Luca had bet that a Logitech spin-off wouldn't sign up 100,000 users and promised to dye his hair if it met the target. It did--and he kept his word. --By Jennifer L. Schenker/Paris