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Indeed, Lucas insists that he resorts to special effects mainly because they are economical, a way of delivering good movie value at affordable prices. "I make films that generate emotions," he says, adding that the challenge is to "make them well enough so that they work at 51% effort. If...

Author: /time Magazine | Title: Cinema: Slam! Bang! A Movie Movie | 6/15/1981 | See Source »

Like another great craftsman, Alfred Hitchcock, Lucas prefers to present himself as a pure entertainer, perhaps fearing that references to more profound aspects of his work will put the public off. "Francis Coppola likes to think of film as art," he says. "I don't take it that seriously...

Author: /time Magazine | Title: Cinema: Slam! Bang! A Movie Movie | 6/15/1981 | See Source »

Slight, softspoken, reclusively inclined, Lucas wears that mantle as lightly as he wears the garb of his Star Wars success. He drives a Toyota, wears plaid sports shirts and high-top basketball sneakers, works in a home-office complex in Marin County, across the bridge from San Francisco. He loathes...

Author: /time Magazine | Title: Cinema: Slam! Bang! A Movie Movie | 6/15/1981 | See Source »

Lucas, unlike most producers, can do anything that needs to be done around a production. He ran a second camera for Spielberg on one of his infrequent visits to a Raiders location. Uncredited, he supervises all editing and is final arbiter of everything turned out by Industrial Light and Magic...

Author: /time Magazine | Title: Cinema: Slam! Bang! A Movie Movie | 6/15/1981 | See Source »

This does not imply a lack of generosity when it comes to sharing credit or profits. When Empire struck gold, for example, Lucas gave 25% of the windfall to his coworkers. And he is not threatened by talent, as insecure executives are. Says Spielberg, who went substantially over budget on...

Author: /time Magazine | Title: Cinema: Slam! Bang! A Movie Movie | 6/15/1981 | See Source »

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