Word: lucases
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Dates: during 1990-1999
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And boy, does it ever. Fun sells lunch boxes, clothing, records heck, even toothbrushes (I still have a set at home). And, oh yes, fun sells toys. Lots of them. Originally, the Star Wars line of toys consisted of only seven figures inexpensively manufactured by Sears along with a handful...
Lucas started a quest in Hollywood for the magic of childhood. Sometimes that quest was successful. Without Luke Skywalker and Hans Solo, there would be no Indiana Jones. Sometimes it was not. Without stormtroopers there would have been no Starship Troopers. But successful or not, that mad attempt to find...
Now whenever someone buys a T-shirt with the name of the latest summer block-buster, whenever someone's cereal box contains a movie-related prize, whenever someone picks up a book "based on the movie" or a cd of music "inspired by the film," he or she is continuing...
You can blow up a Death Star twice, but you better have a good reason. The first Star Wars trilogy, uneven as it might be, at least developed a story that grew and widened with each sequel. When Darth Vader bent to pick up the Emperor, taking a posture unprecedented...
The movies have been viewed so many times that they have come to be treated as projections of a generation's still-fragile heritage, not as a trilogy of George Lucas movies. Since those movies came out, a generation of Americans have made them an almost-religious touchstone, and in...