Word: lucases
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Dates: during 1990-1999
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STAR WARS (TRAILER) Starring Ewan McGregor, Liam Neeson Directed by George Lucas
To start one of the greatest marketing strategies in history, George Lucas attached the new Star Wars Episode I trailer to select films for one day only--the trailer hit all theaters later in the week. Naturally, an army of fans stampeded into theaters on November 17 and walked out...
The hype will only get stronger. This is, of course, George Lucas' groundbreaking vision--the trailer offers every indication that the new Star Wars episode will be planet-shattering. In two minutes, witness the rush of images, tantalizingly cryptic and yet strangely familiar. The sheer amount of creatures--humanoids, robots...
And then there's our familiar cast of characters, only much younger and less cautious. Jake Lloyd is young Anakin Skywalker, soon to become Darth Vader. Liam Neeson dons Jedi gear, Natalie Portman assumes her role as queen, and Samuel Jackson even throws in a oneliner. Leading the cast is...
In two minutes, Lucas silences all doubts. He reminds us what we have missed for the past 15 years--the imagination, the magic, the sheer wonder of the galaxy that is far, far away. No other movie ever been as daring, so in love with its own illusory universe.