Word: lucases
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Lucas has tried for years to be the irresistible force to the exhibitors' immovable object. In 2002, when he released Star Wars: Episode II--Attack of the Clones, he opened it on 63 digital screens in North America, along with the thousands of screens showing the film version, and declared...
Lucas and other directors don't subscribe to the cheap-date theory of movie attendance--that kids go to get out of the house, to be with their peers and away from their parents. Directors also ignore the complaints about moviegoing--the glop on the floor, the indifferent projection, the...
Lucas, who thinks day-and-date is an inevitable step to fight piracy, also believes it won't hurt the box office. Moviegoing, he says, "is like watching a football game. Who in the world would go out in 20-below weather and sit there and watch a football game...
So what can lure us to a movie theater? One thought: better movies! But by better, most directors mean "more sophisticated technically." Because with Star Wars in 1977, Lucas spurred another revolution: the triumph of the special-effecty, kid-friendly fantasy blockbuster. With space-age technique and retro, '40s-serial...
In the brave new digital world, form is defining content. Because the toys are so cool, directors make movies to exploit their technical possibilities. That's why James Cameron, after doing Titanic, the all-time top grosser, stopped making feature films to shoot underwater documentaries with his favorite new toy...