Word: lucases
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It doesn't have to be this way. The latest digital-projection systems, which run from digital-data files rather than reels of film, can deliver images as sharp and rich as the best film print, without ever degrading. After viewing a demonstration of a projector using Texas Instruments' DLP...
TOYS B.C.: The big tie-in was Mickey Mouse watches. A.D.: Every kid has to have Star Wars action figures, lightsabers, key chains, books, etc. Lucas all but created the market for collectibles.
THEME-PARK RIDES B.C.: Most Disney-style rides were slow and staid. A.D.: Here comes Space Mountain (a Star Wars race in the dark), Lucas' own Star Tours and Indiana Jones rides. Many Universal and Disney attractions are film franchises at warp speed.
SOUND B.C.: Movie houses were mainly monaural, far below home audio quality. A.D.: Lucas' THX loudspeakers, paired with the Dolby system in the projection booth, brought clear, supple stereo sound to movie theaters. THX is now in some 2,700 theaters.
George Lucas never meant to become a filmmaker. As a teen, he dreamed of becoming an anthropologist and later an illustrator, which his father, the owner of a stationery store, called "not a proper occupation." But Lucas is sure that the Force was always with him. "I believe that even...