Word: luce
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Dates: during 1940-1949
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...Hotchkiss the precocious editor found a rival to test his hotly competitive nature; in print, he was soon pummeling the writings of Henry Robinson Luce, editor of the Hotchkiss Literary Monthly. Their friendly competition turned to collaboration on the Yale Daily News, where Hadden was chairman and Luce managing editor. On graduation their classmates picked Hadden as "most likely to succeed" and Luce as "most brilliant" of their class...
...much about things they don't know," Hadden would complain. What was needed, they agreed, was a medium that would organize the chaotic flow of news so that even a man from Mars could understand it. After graduation from Yale, they went their separate ways for seasoning. Luce went to Oxford and then to a reporter's job on the Chicago Daily News, and Hadden decided to work on the old New York World for a year. When Editor Herbert Bayard Swope tried to refuse him a job, Hadden said sternly: "Mr. Swope, you're interfering with...
...Little Money. Later, during a joint hitch on the Baltimore News, Cub Reporters Luce and Hadden finished blueprinting their plans for TIME which they had begun in earnest at Camp Jackson. By stock subscriptions ranging from $500 to $20,000, they raised $86,000 and launched TIME with a staff of 25, including, says Author Busch, "three muddleheaded debutantes." The question whether Hadden or Luce was responsible for TIME, Busch concludes, "was as idle as a controversy about whether it is the steel or the flint that produces fire. Both were responsible...
...beginning years, Hadden was TIME'S editor, Luce its business manager; later, by agreement, they switched jobs. Editor Hadden liked to liven things up by scoffing in print at advertisers' wares, tartly tell his hard-to-come-by readers in the letters columns: "Let Subscriber Goodkind mend his talk." A brilliant and painstaking editor, he emitted yelps of delight at a writer's bright phrases, and despairing grunts when his plump red pencil (a special batlike one, three-eighths of an inch thick) had to be used to jab life into dull ones. He insisted...
...Many Plans. After four years and according to plan, Luce took over as editor and Hadden shifted to business manager. There, thanks to Luce and Circulation Manager (now president) RoyLarsen, he found things in such good shape that he was bored. As one outlet for his restless energy, Hadden started Tide (later sold), partly, says Busch, for the purpose of heckling TIME. By the late '20s TIME (circulation: 200,000) was so profitable that the partners could plan further expansion. Luce had advanced the idea for FORTUNE, and in his little notebook Hadden had jotted down ideas...