Word: luce
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Dates: during 1970-1979
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Larsen signed on as circulation manager of the Luce-Hadden brainchild...
...Larsen eventually found a congenial home at Time Inc. He stayed for 56 years, until his retirement last spring as vice chairman. After Briton Hadden died of a blood infection in 1929, Larsen became Luce's right hand in all matters of business. He was LIFE'S first publisher, the godfather of the radio and film March of Time series and the longest tenured president of Time Inc. (1939 to 1960). With the exceptions only of Luce and Hadden, Roy Edward Larsen, who died last week at 80, was the person most responsible for the destiny of Tune...
Larsen was a gracious, inquisitive and gentle man who accommodated himself to Luce's abrupt and sometimes difficult style. Said Time Inc. Chairman Andrew Heiskell: "Roy fitted himself to Luce's personality and complemented it totally...
...TIME'S circulation had climbed to 250,000, and Larsen and Luce were deep in preparation for another magazine, FORTUNE. They decided to proceed with the new venture, an expensive monthly devoted to business, even after the Crash. In a 1929 communiqué, they declared: "We will go ahead and publish, but we shall be realistic. We shall recognize that this slump may last as long as one year...
...magazines were primarily Luce's province, The March of Time belonged to Larsen. In 1928 he produced a series of radio spots distilling news items from the current issue of TIME. The idea developed into The March of Time, an amalgam of journalism and showmanship that lasted until 1951. The program was first broadcast nationwide on CBS radio and then converted to film by Larsen in collaboration with Louis de Rochemont of Fox Movietone News (it won two Oscars in its 16 years...