Word: luce
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...when Charles F. Luce became chairman of New York's huge Consolidated Edison Co., his first priority seemed clear. Since the average New Yorker then used only half as much electricity as the average American, Luce yearned to boost consumption-and did. But last week he told a startled Manhattan audience: "The wisdom of three years ago is the idiocy of today." Instead of trying to increase consumption, he now wants to decrease...
...this time I was certain that Howard knew every detail about my every move−I booked to Phoenix not on TWA but on United. When I got there, I rented not a Hertz or an Avis but a local firm's car. I drove to the Luce home not by established routes but by enormous circles. Then I drove to the back of the circular driveway and hid my rented Ford behind a large lilac bush...
...Harry Luce stood with the other editors; we would go ahead with the story. I sighed deeply and told Harry that Hughes probably already knew that. "Ridiculous," he scoffed, and gave me a lecture about having become overwrought about this story. I left the house and made my way to the lilac bush and my rented, locked Ford. As I slipped the key in the door, I noticed with a start that there was something white slipped beneath the rim of the horn. It was a business card, printed with the name of the TWA manager in Phoenix...
...went back and showed Harry Luce the card. It was the only occasion on which I saw him completely thunderstruck...
...urban elite, for the first time- that unless they get the Americans out of there pretty quickly they're going to bomb the country into the South China Sea. And for that reason everyone says that there's a tremendous upsurge of anti-Americanism in the cities. Don Luce, for example, has written that it's unlike anything before- really deep-seated anti-Americanism...