Word: luce
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Died. Daniel Longwell, 69, one of the first editors of LIFE; of a heart attack; at his home in Neosho, Mo. After coming to Time Inc. in 1934 from the trade-book departments at Doubleday, Doran & Co., Inc., Longwell served as a special assistant to Henry R. Luce, later started the experimental department that led to the publication of LIFE in 1936. Until then, most U.S. magazines used pictures mainly as text illustration; Longwell printed pictures to tell the story-strong, bold, often alone on the page. "We learned," he said, "to give the picture a chance." He began...
Actually, a fight was indeed coming, and vast changes. Luce used his publications wholeheartedly to support the Allied cause (if TIME and LIFE failed to sell the U.S. on the idea of material aid, he cabled his editors from Europe shortly after Hitler invaded Belgium, "it probably won't matter much what these estimable publications say in years to come"). He saw that World War II marked the end of an uncertain, isolationist period in U.S. life-he called it a shameful period-and realized that it also marked the beginning of global U.S. influence, which he welcomed...
Willkie Wrangle. One of the ways Luce meant to realize the American vision was to elect Wendell Willkie President in 1940. Though neither he nor his publications formally endorsed Willkie, all of them gave Willkie substantial aid and comfort. All, that is, except TIME. T. S. Matthews, then TIME'S NATIONAL AFFAIRS editor, made repeated fun of Willkie's campaign. "Spreading rapidly through professional ranks was the belief that maybe Willkie was only a fatter, louder Alf Landon. He still drew curious crowds. As one sad Old Guardsman pontificated to another: dead whales on flat cars also attract...
...Luce dashed off an enraged memo complaining that TIM was treating the election like a "rather minor circus episode." But Matthews ignored him. Finally, Managing Editor Manfred Gottfried told Luce either to edit the section himself or to stay away. "Luce announced that he would exile himself," writes Elson, "but he continued to fulminate from a distance." Matthews offered to resign as NATIONAL AFFAIRS editor, but Luce asked him to stay on. Later, he became managing editor...
...discussing plans for this book, Luce told Elson that he wanted the volume to end on December 7th, 1941, that "day of wrath." Luce saw that day as a turning point for the nation, which was about to face the triumphs and trials of a world power, and for his publishing enterprise, which was to grow far beyond anything anticipated at the founding of TIME-the magazine that Luce used to call, rather proudly, "a rewrite sheet...