Word: luce
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...years during and after the war, Luce played an active part in the editorial direction of the magazines, sitting in frequently as managing editor of TIME. Time Inc. emerged from the war with a team of correspondents who eventually became the TIME-LIFE News Service, the world's largest magazine news-gathering operation. It set up a TIME-LIFE International division to publish both magazines abroad...
Painful Decision. Luce's greatest postwar sorrow was the fall of China to the Communists in 1949. A staunch supporter and friend of Generalissimo Chiang Kaishek, Luce had nonetheless seen the Red handwriting on the wall. In 1946 he visited Nanking while the mission of General George Marshall was trying to effect a peace between the Kuomintang and the Communists. There, he went to see Chou Enlai, who was then the head of the Chinese Communist mission. Over steaming cups of tea, Chou professed to be weary of the negotiations, said that he would like to visit...
...Luce?who had supported Republican Thomas E. Dewey for President in 1944 and 1948?was for Dwight Eisenhower both before and after the Republican Convention. Both TIME and LIFE supported Ike's candidacy. Luce went to Paris to look Ike over before the general came back to seek the nomination, and was impressed. "As for myself," Luce wrote later, "I had to make a decision which was personally painful. I respected Taft ?as who did not? But I decided I must go for Eisenhower. I thought it was of paramount importance that the American people should have the experience...
Works, Plays & Prays. With Eisenhower in the White House and his own company in a highly healthy shape (1953 was a year of record revenues of $170.5 million), Harry Luce looked around for another challenge. In 1954, he and the company decided on a daring venture: a sports magazine that would chronicle "the wonderful world of sport" (Luce's phrase) without the cant and cliches that marked most sport reporting. As he reasoned: "It is a safe premise that there would not be a tremendous interest and participation if sport did not correspond to some important elements?something deeply inherent?...
During the middle 1950s, Luce spent much of his time in Rome with his wife Clare, who had been appointed Ambassador to Italy by President Eisenhower in 1953. The Italian government gave him an honorary rank, as the ambassador's consort, immediately behind ministers plenipotentiary. But Luce kept discreetly out of the limelight, proudly leaving it to Clare. He studied Italian, roamed through Rome (he liked to show visitors the zoo, where he usually fed the animals), and set up a separate office of his own overlooking the Borghese Gardens. From there, he sent a steady flow of memos...