Word: luce
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...Winston Churchill, as we know, stayed up late in order to drink brandy and smoke cigars. In the morning when he came to, he would breakfast on a whisky and water, and then work in bed for hours. He was perhaps the exception proving Henry Luce's rule that no man who stays in bed after nine a.m. will ever amount to anything...
...wonder what the old boss, Luce, would have thought of this ultimate sister act. We figure he might be proud, as we are, to see his children stepping out together...
...Luce recorded those notions in "A Prospectus For A New Magazine." He intended to call this imagined periodical SCOPE: THE SHOW-BOOK OF THE WORLD. For Rockefeller Center, at least, which today has no Time & Scope Building at the corner of 50th Street and 6th Avenue, it's a good thing that Luce and his colleague editors eventually settled upon LIFE--no subtitle, no embroidery...
...life; to see the world; to eyewitness great events; to watch the faces of the poor and the gestures of the proud...To see and to show is the mission now, for the first time, undertaken by a new kind of publication." So Luce promised in his prospectus and so he delivered on Nov. 23, 1936, when the first sellout issue of LIFE kick-started a publishing phenomenon unlike any in the 20th century. For 64 years, in weekly and monthly editions as well as in specials and books, LIFE chronicled the world in pictures, proving time and again, even...
...Luce's prospectus, LIFE was, from the very first, TIME's sister. For decades they have shared rooms in their eponymous tower in Rock Center, and they have shared other things too: a beat--the news of the world--and an instinct for lively, incisive journalism. They are not twins by any means; they have always looked at things differently. But they have always understood one another well...