Word: lucke
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Dates: during 1960-1969
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...they accomplish their mission, the three men assigned to pilot Columbia and Eagle to the moon will rank with history's most illustrious explorers. Yet each realizes that the privilege?and the peril?of making man's first lunar landing belongs to them only by an unlikely combination of luck and circumstance. Edwin ("Buzz") Aldrin, 39, who will steer the lunar module to the surface of the moon, puts it this way: "We've been given a tremendous responsibility by the twists and turns of fate...
Died. Howard Luck Gossage, 51, offbeat adman, who was one of the first to demonstrate that copywriting can be low-key, literate and fun; of leukemia; in San Francisco. Gossage, a onetime radio adman, and Partner Joseph Weiner opened a small West Coast firm in 1957 and proceeded to break all the rules, often pussyfooted so softly that it was hard to tell just what they were selling. For an Oregon brewer they campaigned to "Keep Times Square Green"-with Oregon trees; for Paul Masson brandy they knocked vodka ("If you can't see it, taste it, or smell...
...back for more, as associate publisher of a new (come October) trade weekly, Entertainment World, and as editor in chief of a new (come January) monthly devoted to motion pictures. Its hauntingly familiar title: Show magazine. At the press conference called to announce the new ventures, Hartford's luck ran true to form: the invitations were delayed and only one reporter showed...
...Hard Luck. Quarry is one of three brawny, brawling brothers fathered by a former itinerant Irish club fighter who had the word HARD tattooed on his left fist and LUCK on his right. While bouncing between 30 different elementary and high schools in California, young Jerry broke his right hand punching a baseball umpire and suffered a twelve-stitch gash when someone shattered a pool cue over his head...
...Pennel. With both legs bandaged to protect painful shin splints, Pennel cleared the bar on his second attempt at 17 ft. 10¼ - a new world mark by Win. It was the ninth time that Pennel has broken the world record in a career plagued by injuries and hard luck. He went into the 1964 Olympics with a wrenched back and finished eleventh. During the finals in Mexico, he was twice thrown off balance, pole in hand, by a mad flourish of trumpets heralding an awards ceremony. On his second try he cleared what was ultimately the winning height...