Word: luckmans
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Dates: during 1940-1949
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Like the hero of a soap opera, Lever Brothers' Charles Luckman this week embarked on a new adventure. Lever went into the cosmetic business: it bought Manhattan's Harriet Hubbard Ayer, Inc. For one of the biggest U.S. cosmetic companies, with gross sales of $6 million to $8 million a year, the price was low-only $5,500,000 for the stock and working capital of Ayer...
...Chuck Luckman got a bargain because the cosmetics business has looked none too pretty lately. (Sales have dropped so much that many a company has had to take back merchandise from retailers.) And after 30 years of hard work, Ayer's president and owner, Mrs. Lillian Sefton Thomas Dodge, sixtyish, had had enough...
...left the presidency (she will remain an advisor), her place was taken this week by Ralph P. Lewis, until recently vice president and sales manager for Elizabeth Arden. For the careworn cosmetics business, Chuck Luckman promised a face lifting. Said he: "We're going to get in there and sell like hell...
...Halfback Frank Filchock played almost the entire game with a broken nose. In the final quarter, the weary Giants collapsed. The Bear's great passer Sid Luckman, who had not carried the ball all year, decided to run with it. He plunged up the middle, brushed aside two Giants, went 19 yards for the deciding touchdown. A few minutes later, the Bears cinched the championship with a field goal. Score: Bears 24, Giants...
Next week East will meet West for the pay-otf game at New York's Polo Grounds. The Bears are glad to have another chance at the Giants-for the Giants had not only handed Luckman & Co. one of their two defeats this season, but held them scoreless for the first time in eleven years...