Word: luckmans
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Dates: during 1940-1949
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...before 600 lunching Los Angeles bigwigs one day last week rose Lever Bros. Co.'s plain-talking President Charles Luckman. He had something to say about the psychology of fear: the American people, he thought, were talking themselves into a depression...
...Frank Culling Albert is easily the most spectacular T-quarterback going, and possibly the brainiest (chief rival: Sid Luckman of the Chicago Bears). Frankie is light (170 lbs.) and fast, and constantly working at what he considers his great talent: ball handling. Even in practice, he constantly asks his teammates whether they could see the ball on that last play. After one game, he asked the radio announcer how often he fooled...
...ahead and in no uncertain terms declared that this team was the greatest thing to hit Wisconsin since Schlitz, every bit as good as his championship aggregations of 1929, '30, and '31 and the players knew it. The Bears were just ordinary Godfearing pro football players. They had Lujack, Luckman, and Layne and they stopped the Packers cold, 45-7. Overconfidence! Next time these two teams meet, the Packers will probably cream the Bears, but that's where Lesson Two comes...
Back Door. Loewy, whose first soap wrapper design was for Lehn & Fink Products Corp., came into the Unilever empire through the back door. In 1938, up & coming young Charles Luckman hired him to redesign the package for Pepsodent toothpaste. Most toothpaste packages then screamed for attention with garish red containers and bold black print. Loewy persuaded Pepsodent to give its package an aseptic white exterior, with modest script lettering, which would make it look nice on a cosmetics counter. Up went Pepsodent's sales by 17%. When Pepsodent and Luckman moved into Unilever's huge U.S. branch, Lever...
...Lever House in Cambridge, Mass., Luckman practices his belief that the best management makes the big plans, delegates their execution. He has surrounded himself with a "first team" of six new, youngish vice presidents. Says Boss Luckman: "They carry the ball. All I do is call the signals...