Word: luckmans
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Chief goals in TV City, says Charles Luckman, onetime (1946-50) president of Lever Bros., whose architectural firm (Pereira & Luckman) designed the building, are flexibility and low operating cost. The new plant is supposed to save 37% in the time necessary to put on a show. Everything-from raw materials to finished product-is under one roof: rehearsal halls, four studios, a 35-man carpentry shop, a paint shop, even a plaster shop that makes everything from fake balustrades to bottles that shatter when bounced lightly off an actor's head. CBS can also store, for quick reuse...
Little, the man who developed such brilliant quarterbacks as Sid Luckman, Paul Governall, and Gene Rossides, has built a baffing and powerful attack around Mitch Price, a junior from Utak who appears fit to carry on the tradition...
...Charles Luckman, who has been taking things easy since his departure from Lever Bros. (TIME, Jan. 30), went back to work last week. Still young (41) and ambitious, Chuck Luckman and Los Angeles Architect William Pereira formed a 50-50 partnership. Luckman graduated (University of Illinois '31) as an architect, though he went into the soap business shortly afterward; Pereira is an old friend and college classmate. The firm, specializing in commercial and institutional structures, has $25 million in business on hand...
...Unilever had deliberately sought the antithesis of spotlight-hungry Chuck Luckman, Jerry Babb was indeed their man. He was not only unknown to most businessmen, he was also almost unknown in Racine. He had taken part in no civic affairs, had spent his spare time playing golf (low 80s), and bridge. Commuting to work from his suburban home, he often plays cribbage on the train...
Babb has no delusions about the toughness of his new job. He knows that Lever Bros., caught napping in the booming field of detergents, had also been demoralized by Luckman's ruthless head-chopping, and had slipped competitively far behind Procter & Gamble (TIME, May 8). Said Babb bravely: "Some people hate being in a tight spot. They like things to go well and to be confronted with no difficulties. I like things hard." Nobody doubted that he would find them that way at Lever Bros...