Word: luckmans
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...already knew everything about me. So I wasn't sure what was up." Next day Babb found out. He was asked if he would like to be president of Unilever's U.S. subsidiary, Lever Bros.-a job which has been vacant ever since Lever Bros, and Charles Luckman parted company three months ago (TIME...
...Show. This time the British made sure that Lever Bros, would not be a one-man show as it had been under Chuck Luckman. In as chairman of the board with new President Babb went grey-thatched John M. Hancock, 67, Lehman Bros, partner, chairman of Chicago's Jewel Tea Co., crack corporate troubleshooter and longtime associate of Bernard Baruch. Franklin J. Lunding, 44, Jewel's president and a protégé of Hancock's who, according to gossip, had turned down the Lever presidency before it was offered to Babb, was made chairman of Lever...
...that the emancipator was too good for the G.O.P.). The speakers' table was aglow with the beaming faces of the President and Vice President, Democratic Chairman Bill Boyle & wife, Mrs. 0. Max Gardner, widow of the late Under Secretary of the Treasury, Lever Bros.' Ex-President Charles Luckman and fourscore or more Cabinet officers, governors and big-shot Democrats from coast to coast. The 523 tables at which 5,300 ordinary diners sat, elbow to elbow on folding chairs, were fitted out with red, white, blue or starred tablecloths, thus creating a huge facsimile of a U.S. flag...
...soap producer for generations, had in recent years pushed Lever even farther back in second place-notably by its aggressive selling of synthetic detergents (soapless cleansers), the industry's biggest postwar phenomenon. Lever's big mistake was its failure to anticipate the popularity of detergents. When Luckman took over, Lever had no detergent on the market. By the time Luckman brought out "Surf" in early 1948, P. & G.'s "Tide" was already sweeping the market-and had no trouble holding its lead...
...Luckman, moreover, had spent millions expanding Lever into sidelines which so far have not been profitable, such as home waves (his "Rayve" was no match for "Toni"). He had also bought Jelcke margarine last year just when the margarine industry made its deepest price cuts in years. Even Pepsodent toothpaste, which Luckman himself had built to a par with first-place Colgate's, had again fallen behind. Like other soapmakers, Luckman had also been caught with inventory losses...