Word: luckmans
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Just as Soapman Charles Luckman's high-powered voluntary save-food campaign was all fueled up and ready to go, Secretary of Agriculture Clint Anderson clomped a heavy foot on the brake. At a press conference in Chicago, tactless Clint Anderson casually dismissed meatless Tuesdays and eggless Thursdays as just "symbols of sacrifice." They were not intended "primarily to save food themselves," he said, but "to get the public in the frame of mind to conserve food." It was "like going to church on Sunday. . . . It's a reminder...
...riddle of the chicken and the egg. If saving eggs meant that the farmers would save grain by cutting back their flocks, who would eat the additional poultry they sent to market? If distillers and brewers cut down, what would happen to their unemployed workers? Unlucky Chuck Luckman himself pointed up another question. Turning up in Cambridge for a Chamber of Commerce dinner on meatless Tuesday, he sat down to a heaping plate of fried chicken (see cut). But what was the gain in simply swapping chicken saved on Thursday for meat saved on Tuesday...
...Chuck Luckman nevertheless stuck to his guns. Out of his volunteer headquarters, which had spread down one side of an entire corridor in the old State Department building, his aides pumped out a steady stream of suggestions, advice, recipes, and bales of statistics (one slice of bread saved per person each day means seven million 1-lb. loaves a day for Europe). He flatly turned down any idea of legal controls...
...Food Is Life." Luckman made a few specific gains. On his assurance that no grain shipped abroad would be used to produce alcohol, 36 out of the nation's 39 major distillers (with 90% of the nation's capacity) agreed to halt operations for 60 days and release all grain on hand or on order. Estimated savings: ten to 20 million bushels of grain. The nation's bakers announced that they would save up to 7% on their bread by refusing to take back stale leftovers from retailers. The National Grange, the American Farm Bureau Federation...
...morning of the third day, Luckman faced the 26-member Citizens Food Committee. This was the meeting at which he would sell his program. The admen's ideas were propped against the walls...