Word: luckmans
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...that no special session would be necessary. He had a plan of his own to meet at least part of the crisis. The solution, said the President, was conservation of food. He had appointed a 26-man Citizens Food Committee, headed by Lever Brothers' high-powered President Charles Luckman (TIME, June 10, 1946) to recommend ways & means of doing the job. He had mobilized a new "working organization" to back up the committee recommendations. Meanwhile he urged everyone to cut down by "being more selective in foods we buy, particularly livestock products whose production requires large quantities of grain...
...Luckman announced that a pledge for meatless Tuesdays and eggless and poultryless Thursdays will be secured from "wherever America eats," specifically mentioning schools and cafeterias...
...University always plays ball with the rest of the country," Durant added, stating that the request of Charles Luckman, chairman of Truman's Citizen's Food Committee who proceeded the President on the air, will receive immediate attention...
Reduced liquor consumption could also be foreseen in Luckman's declaration that the distilled spirits industry will be asked to shut down on the use of grain for 60 days in addition to the 50 percent curtailment already promised by 60 percent of the industry...
Cambridge industrialist Charles Luckman has gone to Washington: he is straining to win national support for President Truman's Citizens Food Committee. The stakes are the lives of distressed millions in Europe and the relief of threatening inflationary pressures at home. Yet colossal as the need looms, the University community has not entered the Administration's endeavor. Measures capable of institution here may seem small in proportion to the enormity of the issue, but they cry for adoption; and "meatless Tuesdays and poultryless Thursdays" spell only a start...