Word: luckmans
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Seldom had a top-rank businessman given business such a rawhiding. When Charles Luckman, 37-year-old president of Lever Bros. (Lux, Spry, Pepsodent), rose up in Chicago's Stevens Hotel last week to address the Super Market Institute, nearly every word...
...business, said soft-voiced, hard-minded Chuck Luckman, deserved its reputation for being opposed to "everything that spells greater security, wellbeing, or peace of mind for the little guy." Why? "Well, we declared war on collective bargaining . . . battled child-labor legislation . . . yipped and yowled against minimum-wage laws . . . and currently we are kicking the hell out of proposals to provide universal sickness and accident insurance...
Before he had well warmed Lever Brothers' presidential chair (TIME, June 10), Charles ("Chuck") Luckman sat down hard on the firm's $7,274,503 radio budget. Off the air went Lifebuoy's "Bazooka Bob" Burns and Rinso's soft-soap opera, Big Sister. Last week Luckman made an economy-size substitution: Fighting Senator, a sort of Lone Ranger with social significance...
...Luckman heard the "presentation record," was sold for a nine-week tryout. CBS gave the show the Monday night (8:309 p.m., E.D.S.T.) hot spot held in season by Joan Davis. Variety tabbed Senator "a show with tremendous promise." It looked as if Luckman had bought himself one of the summer replacements most likely to succeed...
...relaxation was brief. Robert Hagy, one of our Business writers, and Researcher Shirley Weadock had gone to Cambridge, Mass. to interview Luckman and investigate the U.S. phase of Lever Bros.' activities. The night they finished their work Luckman asked them to dinner at his home. His wife cooked the dinner because, Luckman explained, "you just can't keep a maid these days with three small boys in the house." On his way home next day by train, Hagy got hungry, bought an indigent hamburger, went to bed with food poisoning...