Word: luckmans
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Despite the impression these letters may have given, all is far from serene here at TIME when a major story is being put together. Anybody who tries to get behind the news anticipates trouble, of course, but not anything like the trouble we ran into last week on the Luckman-Lever Bros, story. At a time when we should have had the story well under control 1) the writer assigned to it was down with ptomaine poisoning; 2) a major portion of the research was missing; 3) we weren't even sure of the release date...
TIME'S editors decided to do the Lever Bros. story three weeks ago, scheduling it for the first week in June when Charles Luckman's ascendancy to the $300,000-a-year presidency of the big soap firm's U.S. subsidiary was to be announced. That left a minimum of time for examining the massive Lever operation. Fortunately, Artzybasheff was available to draw the cover, which had to be done in a hurry...
...were needed for background "scrap." We sent a researcher out to buy some. After visiting 16 stores she came steaming back to announce that only a few of the soap, oil, fat, etc. products we wanted were available, and didn't we know there was a shortage on. Luckman saved the day by sending us a boxful of the hard-to-get items. They're all gone now. After Artzybasheff had his pick, staff members hijacked what was left...
Meanwhile, our London bureau had gone to work on its end of the story at Lever Bros. world headquarters there; our correspondent in South Africa was investigating the firm's activities there; and Chicago was checking details of Luckman's former activities there. At that point we were dismayed to learn that the deadline for announcing Luckman's new job had been advanced a week. That would make us late with the news. We sat tight while Luckman chased Geoffrey Heyworth, Lever Bros. board chairman, around England by transatlantic telephone, relaxed when it was decided...
...organizational talent which has kept the empire running with a maximum of dispatch, a minimum of confusion. When Chairman Heyworth has some important business with U.S. Lever Bros., he does not follow the tortuous way to Cambridge via South Africa. Instead, he simply picks up the phone, calls Chuck Luckman long distance...