Word: luckmans
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...Chuck Luckman ended this rout by plunking out $25,000 to help the druggists lobby the Miller-Tydings Fair Trade Act through Congress. He put in his own form of price control, retaining title to the tubes until they were actually retailed. Then Luckman went on the road to make friends with individual druggists all over the U.S. (he traveled in 51 of his first 52 weeks), learned to call 35,000 druggists by their first names. Result: sales started up. By 1942 Pepsodent was leading the field for the first time. It has never been headed since...
...time he was made president of Pepsodent in 1943 (at $100,000 a year plus bonuses), Luckman had boosted the company's annual gross profit before taxes from $600,000 to nearly $3,000,000. He plugged one thing, Irium (patented name for sodium alkyl sulphate, a cleaning agent), picked the right man to help do it. The man: Bob Hope. Luckman spotted him in a Broadway musical, offered to sponsor him on the air if he would tone down his smart-alecky manner. Hope refused. But after he had flopped with another sponsor, he meekly went back...
...With Pepsodent. Pepsodent's rise was closely watched by Lever Bros. In 1944 Lever Bros, decided to buy, paying out $15,000,000 for Pepsodent. Along with it they got Chuck Luckman. He got $1,500,000 (after taxes) for his stock...
...Swan and Spry. He had earned his huge salary (in 1939, $469,000, highest in the U.S. outside Hollywood) by boosting Lever sales from less than $1,000,000 in 1913 to $250,000,000 last year. But now Countway, old (69) and ill, was ready to let Chuck Luckman play the tune...
Like many Unilever subsidiaries, the U.S. company is virtually on its own. At the beginning of this year, it sent Unilever House a one-page memo containing estimates of expenditures, sales and profits for 1946. They were approved, as usual. Now all Chuck Luckman has to do is make the profits...