Word: luckmans
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...Chicago's tough South Side, Chuck Luckman sold soap to seven of the first eight stores he visited. (Later he quipped: "If I couldn't sell soap in a dirty slum area I might as well quit.") He went on to chalk up an office sales record...
...Luckman was manager of Colgate's Wisconsin district. There he converted an $80,000 deficit into an $80,000 profit, kept climbing. A typical stunt: he bought two carloads of scrub pails, sold them to grocers at cost, then staged a spring-housecleaning sale in which the pails, filled with scrub brushes, clothespins and Colgate soap, were retailed as a "package" for 89?. Results were so spectacular that they caught the eye of Chicago's famed advertising millionaire, Albert Lasker (Lord & Thomas), who owned the Pepsodent Co., and a gloomy balance sheet. From a distance, Luckman looked like...
Honors at 16. Luckman is well aware of this. But he has always learned fast. Born in Kansas City, of a family with little spare cash, he started selling newspapers at nine, later jerked sodas, delivered groceries, clerked. This didn't prevent him from graduating, at 16, with top honors in a class of 2,000 from Northeast High School-or from being class president, yearbook editor, prom chairman, debating captain and a member of the track team. That he was voted most-likely-to-succeed was anticlimactic...
...week before he got his Illinois diploma (in another blaze of scholastic honors), Chuck Luckman suddenly married the girl he had been going with since his freshman year. This was one of the few times he has given way to impulse. It meant goodbye to architecture. In 1931 few architects could support wives. So he was glad to get a "temporary" salesman's job with Colgate-Palmolive-Peetat$125amonth. From then on his life matched the triumphs of one of his own soap operas...
Down With Pepsodent. At Pepsodent, Luckman found himself in hot, deep water. Reason: cut-rate druggists and department stores were selling the 29? tube of Pepsodent as a loss leader for anywhere from 21? to 2? just to get customers through their doors. Other druggists boycotted the toothpaste...